Summer Dressing

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Blue Saree: https://www.pothys.com/kalashetra-pattu-kp120-23027.html/

Pink Saree: https://www.pothys.com/kalashetra-pattu-kp100.html/

Glamorous in Green

Aadi Blog

Aadi being in the air, divinity surrounds the atmosphere everywhere. Festivals like Aadi Pooram, Varalakshmi pooja in Aadi are celebrated to mark the fresh inflow of water into the river and waterways during the south west monsoon season. One such festival is Aadi Peruku. Aadi Perukku signifies prosperity and heralds good times in the lives of people. Prayers are offered to establish connection with the goddess Durga. This is a Hindu festival celebrated on the 18th day of the Tamil month of Adi (mid-July to mid-August). The festival pays tribute to water's life-sustaining properties. Ammman deities will follow various rituals on this month.

Silk sarees, dhoties and Pattu pavadais are generally the festive clothes that people opt for during this season. With weddings coming up, now is the perfect time to shop for silk and jewellery. This season is also marked with slashed prices on clothes as an act to let people celebrate in their best clothes. With the season fast coming to a close and the Aadi Sale almost coming to an end, it’s time to stock up your wardrobe with the newest of clothes from Pothys!

Here are some of the important dates that are celebrated during Aadi
Aadi Chevvai – the Tuesdays in Aadi Masam is highly auspicious.
Aadi Velli – Fridays in the Aadi Masam is also considered auspicious.
Aadi Amavasi (August 14, 2015) – No moon day in Aadi month dedicated to offering Shradh and Tarpan to  ancestors.
Aadi Pooram (August 16, 2015) – The day is dedicated to Andal.
Varalakshmi Puja (August 28, 2015) – Worship of Goddess Lakshmi. (This year it is in Aavani Masam)
Aadi Perukku (August 3) – The festival is dedicated to Kaveri River and falls on the eighteenth day in Aadi Masam.
Aadi Karthigai (August 8, 2015) – festival dedicated to Lord Muruga.
Source: (http://www.hindu-blog.com/)

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Aadi – Divine Feminine

Aadi being in the air, divinity surrounds the atmosphere everywhere. Festivals like Aadi Pooram, Varalakshmi pooja in Aadi are celebrated to mark the fresh inflow of water into the river and waterways during the south west monsoon season. One such festival is Aadi peruku. Aadi Perukku signifies prosperity and heralds good times in the lives of people. Prayers are offered to establish connection with the goddess Durga.                          From the dawn of history, worship of the Goddess has been popular and predominant in the rural areas of Tamilnadu, Karnataka and Andhra Pradesh.  They call goddess Durga as “Mariamman “in Tamil, where “Mari” associates to the rain.  This goddess is related to fertility and rain. To thank this goddess various festivals are celebrated. The month marks the joyous period of farmers for they celebrate it with the good harvest.                         Varalakshmi  Pooja is also celebrated during the mid month of aadi. Women fast during this day for the wellbeing of their family. This again is the prayer offered to goddess Varalakshmi, which is the one of the other forms of Goddess Durga.                         Festivities are marked with new clothes in Tamilnadu. The Goddess is adorned with silk sarees as a part of offering the prayers. With weddings a strict ‘no no’ this season, people dedicate this month as the thanks giving period to the Nature god.                          Silk sarees , Silk dhoties and Pattu pavadais are generally the festive clothes that people opt for. Shimmer and shine becomes a part of every festive occasion’s clothes. This season is also marked with slashed prices on clothes from retailers as an act to let people celebrate in their best clothes. With the season fast coming to a close and the Aadi Sale almost coming to an end, it’s time to stock up your wardrobe with the newest of clothes from Pothys! Black Rajkot Patola saree with Gold Zari Border Pink Parampara Pattu with Orange Buttas Pink, White and Black Combination Nakshatra Set Orange Silk saree with Peacock Motifs & Zari Border