Wednesday, December 21, 2011

Pothys Sarees

As the retailing sector in different business segments is taking baby steps in India, it is heartening to see how traditional and regional retailers have understood the efficiency of visual media and taken efforts to get the maximum mileage out of it. Pothys is a good example of such a retailer.

Accordingly, the store was changed to give a feel of walking into a busy fair. The idea was basically to pamper the shopper with a lot of simple yet different freebies. Shoppers who stepped in were greeted with flowers and sweets. “The idea was to let the shopper have some fun, and the word-of-mouth impact the event generated was remarkable. Such ideas eventually become widely practiced once the response levels get noticed. We are doing it for the second time urged by the success of a similar event last year.”

Ramesh, MD, Pothys, said: “We have a floor area of 30,000 sq ft and so do most retail houses in Panagal Park. We always concentrate to pull the crowd into our showroom after which our service will convert the footfalls into buys. The events were one such communication tool that enabled us to increase the footfalls. On a normal day we have an average footfall of 8,000 and on festive seasons about 15,000. About 80% of this gets converted into buys. The event contributed to about 50% increase in footfalls and 20-25% increase in buys.” We wanted to make shopping a relaxing and fun-filled experience for customers. Shopping is usually a serious business for most people as they are anxious to buy the best without straining their purses. Hence, purchasing clothes for Deepavali, Pongal, Christmas and special occasions is invariably a tiresome and worrisome affair.

Pothys, has continuously evolved creative concepts that have attracted many shoppers attention. We are conducting many in-store events for people to enjoy their shopping in Pothys, the events like Go Green, Aadi special offer, ‘April-May Dhool’, because generally summer is a season of average sales.

Pothys Wishing You All Merry Christmas and a Happy New Year.

How does Pothys bring in innovation during festive seasons, when every other retailer would be advertising? “We created a mascot to announce that we would be giving away free gifts for purchases during the festive season. Now Christmas rolled in, we made some changes to the outfit of the mascot and made him a Santa who retained the look of our original mascot. The mascot was a big hit and was responsible for strong brand recall.”

The primary mode of advertising for the group is television and outdoors. A television commercial used different ethnic colours and imagery to bring in the connect between silks and the different stages in a wedding.

Established in 1930 to sell loom-woven cotton sarees and other attires, Pothys has now evolved as a strong regional retail player in silks and family wear. It has a six-storied showroom in Chennai and bears the tagline 'Aalayam of Silks’. Pothys also has retail showrooms in Srivilliputtur, Madurai, Tirunelveli, Coimbatore and Thiruvananthapuram.

Thursday, November 17, 2011

Bridal Collection in Pothys

Pothys is the very popular textile showroom in T Nagar, Chennai, and especially for the wedding collection sarees with pure kancheepuram silk sarees and pattu sarees. Pothys has been now launched the new branded pattu saree named “Vasundra Pattu” with different color combination of sarees.

For the new updates Our Pothys Facebook page has more collection.

Pothys Online

Some of the collections in Pothys Pattu sarees with the price details,

Vasundhra Pattu, Color Merron with Orange mixed and Self Border.
Material: Pure Silk.
Weave : HandLoom.
Zari: Half-fine.
Price : Rs 4055 : $ 89.12

Vasundra Pattu Color White with Light Blue Border.
Material: Pure Silk.
Zari: Half-fine.
Weave : HandLoom.
Price : Rs 3435 : $ 75.49.

Vasundhra Pattu with Color of Light green.
Zari : Half-Fine.
Weave : Hand-loom.
Price : Rs 3875 - $ 85.16.

Silk Cotton saree with Color of Peacock Green.
Zari : Half-Fine.
Weave : Hand-loom.
Price : Rs 3155-$ 69.34.

Kancheepuram wedding silks with Light Grey with olive Green.
Zari : Pure.
Weave : Hand-loom.
Price : Rs 13515 : $ 297.03

Thursday, October 13, 2011

Diwali Collections In Pothys,


The season of Diwali is always magical, the festival of lights is celebrated with great gusto across India and by Indians across the world with great enthusiasm.  Step into Pothys for a very colorful collection to make your festival more precious. Diwali is truly magical. It's new clothes that make Diwali all the more special. Rather magical. And for this Diwali, Pothys have brought in new collections that is sure to make everyone in your family celebrate together. 

Pothys has launched a unique collection of Pattu sarees named Vasundhra Pattu saree made from finest quality silk threads, with Jacquard designs and lots of Zari work, this new range of silk sarees is surprisingsly affordable.


A suit in lightweight, elegant fabric and bollywood styles. For your little heros at home, And little boys can have Billy Boy – a 16 in 1 combination that can make him change his looks before you say abracadabra. 

He can have sixteen different combinations with one dress. And you will have to see it to believe it. After all little magicians shouldn't reveal their secrets, right?

That's not all. There's “Junior Hero”, the suit that can make him look like one.


In Pothys we have ready to wear range of churidaars for the stylish young executive. You can choose from a wide range of materials like Jacquard, Meenakari, Kalamkari, Chiffon, Crush and Silk Crush. And a variety of styles including chinese collar with extensive handwork.

Jaipur Cut & Stich


Handwork in mud prints and block prints, lots of etnic designs and styles, the jaipur cut and stitch in for those women who prefer to create their own fit and style.  

East meets west in this magical new dress. For little girls aged between four to ten years. Leggins in bright colours and tops. For little girls, there's a magical range of Raksha frocks that will make them look like little fairies. White with abundant frills and lacework and a silvery-white band across the waist, these dresses will make your little one's Diwali a bit more magical.


Bold scottish checks on pure cotton fabric. With multiple pockets, it goes well with denims.

Traditional north indian ethnic wear, designed to distinguish you and give you that regal air. Suitable for those occasions when you need to look your best. These designs are trendy and it’s very popular with the youth.

Diwali shopping is done in every household and Pothys will bring this Diwali shopping much easier than earlier. It is everyone's festival, irrespective of age, caste, creed and social status. Visit our site for wide range of collection –