Saturday, April 16, 2011

Pothys Pasumai kondattam

'Pothys Pasumai Kondattam' - a green celebration, is an initiative that is part of the Corporate Social Responsibility by Pothys. Every customer, on every purchase made, is given a free sapling of their choice (flowering and avenue trees, fruits and vegetable plants, etc), in addition to the manure required to grow the trees effectively. Thousands of saplings are being given out every day at every outlet of Pothys across Tamil Nadu.

To extend this cause further beyond the summer sale, Pothys has involved the student community in evolving a 'Green T. Nagar' initiative, wherein students from different colleges/universities will be planting bamboo saplings in and around the T. Nagar area. The project also involves the maintenance and upkeep of these trees on a regular basis. 

Green trail

In an effort to increase awareness of the need for a green environment, Pothys, a textile showroom here, has undertaken ‘Pothys Pasumai Kondattam,' a campaign, and has been providing saplings to its customers.

Pothys is concerned about climate change and has undertaken this campaign to protect the environment by distributing saplings of tree varieties including mango, sapota, gooseberry, Guava, coconut besides neem, and ashoka.

They have been distributing saplings of flower varieties including roja, jasmine, shoe flower, and vegetable varieties as well as lady's finger, cluster beans, bottle gourd and bitter gourd. Pamphlets on how to go about planting is being distributed. The showroom is also providing fertilizers for cultivating these crops, a press release issued here on Monday said.


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