Wednesday, July 23, 2014

Celebrate the Festive joys of AADI with Discounted Buys and Dashing Styles

AADI is the monsoon festival month of South India.

The festival pays tribute to water's life-sustaining properties. For the blessing of mankind with peace, prosperity and happiness, Nature worship in the form of Amman deities are carried out to shower Nature’s bountiful grace on human beings. Prayers and pujas are offered to appease the powerful goddesses and seek their protection from the ominous aspects that are often linked with the month. This is an auspicious month when farmers begin to sow and the retailers begin to slash prices!

Aadiperukku is very special in the Kaveri delta. This festival is native to the perennial river basins of Tamil Nadu and major water source areas and is to celebrate the rising water levels due to the onset of monsoon, which is expected to occur customarily on the 18th day of the solar month, Aadi equivalent to the 2nd or 3 August every year. Hence “Padinettam perukku” – Padinettu signifies eighteen, and Perukku denotes rising. On this propitious day, Goddess Parvathi Devi is worshipped by offering different rice dishes. Aadiperukku is a festival of fertility and people of Tamil Nadu particularly women offer prayers. They wear new clothes and perform abhishekham for Kaveri amman.

The way to celebrate the auspicious month is with new clothes from Pothys.

Whether for yourself or to gift to others on Aadi Vellis (Aadi month Fridays), you will find the most valuable offers right here at Pothys.

This Aadi- Pothys brings you an offer of discounted sales to give you great savings! Get up to 50% 0ff on all our products.
The Pink Lehenga with a grey blouse is a stunning combo for your D-day. Pink is a popular wedding color. Wear it for a picture perfect event.

This Nakshatra is a ‘Fit for any occasion ‘wear. Celebrate this divine month with this vibrant color. It is traditional yet fashionable. Orange is the new black! 

Strut beautifully in this blue saree with a peacock design on it! One can look effortlessly posh in this blue silk saree. With minimal accessories, one is sure to turn heads!

This yellow designer saree with a floral embroided border is beautiful & stylish. The colour pallette will be a style insipration to many!
Drape yourself in this timeless Mayuri Menpattu. ​Pothys gives you a collection with a contemporary style, while retaining the traditional beauty of the sari.

This designer saree with a netted pallu will add yards of elegance to you. The neon and yellow stripes on the fuses an element of chic into the saree! Accessorize it right and be ready to sweep people off their feet!