Monday, July 6, 2015

Aadi Sale!

This festival is celebrated for the birth of the Tamil month of aadi. This falls between July 15th and August 15th, the beginning of the fourth month Aadi of the Tamil calendar. It is believed that the Sun God changes the direction of his chariot from north to south, so this is celebrated as a festival.

The festival pays tribute to water's life-sustaining properties. For the blessing of mankind with peace, prosperity and happiness, Nature worship in the form of Amman deities are carried out to shower Nature’s bountiful grace on human beings. Prayers and pujas are offered to appease the powerful goddesses and seek their protection from the ominous aspects that are often linked with the month. This is an auspicious month when farmers begin to sow and the retailers begin to slash prices!
Also, starting this month the heat of the sun reduces and the rains start. The monsoon season starts just before Aadi. Every Fridays and Tuesdays, women in the neighborhood meet and do pujas together as it’s considered to be auspicious.

Aadi and sales go hand in hand together. Interestingly our aadi sale starts from the first of July and goes on till August 15th. This Aadi, it's time to stock up your wardrobe with all the clothes that you have always wanted to own! You can also gift our neighbours and other people around you during this aadi season.

 The best part of our Aadi Sale is that there is something for everybody in the family and what's more, it's sure to fit perfectly in your budget!  You can visit our store or log in to to find our collections!

Happy Shopping :)